Ahh, those numerous, overlooked registration cards. No one ever likes to take the time to fill them out, but it's worth the effort. In fact, we think it's so important that we will do it for you.

In our experience, the often unseen benefits of completing the cards outweigh the obvious reasons why vendors have them in the first place (direct marketing, demographics, etc.). The kinds of detailed "what's-installed-at-your-location" questions these cards ask are also more readily answered by someone more intimately familiar with your systems.

Two true stories why your product registration cards are important:

1) In the summer of 2001, Apple Computer initiated a recall on power adapters from its 1998 PowerBook line. Only registered owners of these PowerBooks were directly notified that their aging power adapters were at significant risk of unexpectedly going up in flames.

2) At the behest of a consultant, a company that was not entirely familiar with what software it already owned purchased several programs totaling thousands of dollars. Worse yet, after some personnel changes, much of the critical ownership documentation (serial numbers, original CDs, etc.) for this newly purchased software disappeared.

Enter Escape. With a little research, we quickly discovered that this company in fact already owned everything they had just purchased, which meant that they now owned two copies of everything, but had serial numbers and CDs for very little of it. The only reason we were able to divine this information is because all of the software had been registered years ago when they were first purchased, and the software vendors were able to confirm and document serial numbers, issue replacement documentation, and for a small fee replace the CDs.

Avoid spontaneous laptop combustion and endless hassles should your company's software walk off with a disgruntled, outgoing employee. Let Escape fill out your registration cards! It's worth the cost and effort.