There's a saying that 80% of people make use of only 20% of the features in any given product. Mac OS X is no exception. Plenty of people spend inordinate amounts of time doing very straightforward tasks simply because they don't know a better way to do them.

It doesn't have to be that way. Let us show your staff how to become power users of Mac OS X, where they spend hours every day -- including the Finder, Mail, Safari -- any Apple-provided software. This is especially helpful for those whose past computing experience was primarily in Windows.

Applications Training

Far too many resellers do a masterful job selling a company on a solution but fail to follow through and actually train its users on how to use it. Don't waste your technology investment assuming people will figure it out for themselves. Frustrated users go to unbelieveable lengths to avoid having to deal with things they don't understand. One agency we work with purchased a $2,500 calendar and contact management system from a previous consultant and spent the better part of a year avoiding its use. Another company bought a $2,000 digital asset management system but essentially left it on the shelf until we began working with them. Don't let it happen to you!

Escape can develop a curriculum for just about any training need your organization may have. Escape staff or our Apple Consultants Network colleagues offer in-depth sessions on Microsoft Entourage, Keynote, iMovie, iPhoto, iDVD, GarageBand, AppleScript, and FileMaker, among others. We also work with outside training specialists for many applications, from Word to Excel to Illustrator to Quark and InDesign to Photoshop. With our years of experience working with just about every major Mac application, we can often show your staff how to more efficiently do common, everyday tasks.

For example, one client was attempting to build a complicated Excel spreadsheet that would be filled out each month with numbers tracking the advertising budget and expenditures year-to-date. Unfortunately, as originally designed by one of the agency's account executives, the spreadsheet required several hours of manual custom formula entry each month.